BUSINESS RESEARCH METHOD (BRM) — MBA 2nd Semester : KMBN203
Table of Contents
Introduction to Business Research Method
Business Research Method (BRM) — often taught in MBA courses like KMBN203 — is the structured approach used to investigate business problems and decisions. The goal is to turn managerial questions into answerable research tasks: define the problem, choose a method, collect data, analyze, and present clear recommendations.
Research Methods Overview
At the core, methods split into qualitative (interviews, focus groups, case studies) and quantitative (surveys, experiments, secondary data). Choose qualitative when you need depth and new insights; choose quantitative when you want measurable, generalizable results. Mixed-methods combine both for stronger, real-world answers.
Sampling & Design
Sampling determines which part of the population you study. Probability sampling (random, stratified) gives statistical confidence; non-probability (convenience, judgmental) can be useful in exploratory stages. Tip: define your sampling frame clearly and justify sample size — simple formulas or rules-of-thumb are commonly used in MBA projects.
Data Collection Techniques
Common techniques include online surveys (fast and scalable), face-to-face interviews (deep but costly), observation, and using secondary datasets (industry reports, government stats). Ensure questionnaires are tested (pilot), questions are unbiased, and response options are complete and mutually exclusive.
Data Analysis — Practical Tips
For quantitative data, descriptive stats and visualizations come first; then hypothesis tests, regression or factor analysis as needed. For qualitative data, code transcripts, group themes, and triangulate with quantitative findings. Keep your analysis linked to research questions — never analyze for the sake of it.
Reporting & Research Ethics
Present clear executive summaries and method appendices so others can replicate your work. Cite sources precisely, anonymize respondents if needed, and secure informed consent. Honest reporting of limitations strengthens credibility.
Short Tricks & Familiar Examples
Memorization trick: "P-S-D-C-A" — Problem, Sample, Data, Conduct, Analyze. Example: If a retailer wants to reduce returns, frame the problem, survey customers, segment by purchase channel and run a small A/B test on return policy wording. Use familiar industry examples (retail, services, FMCG) to illustrate methods in assignments or viva.
Conclusion & Next Steps
BRM is a toolkit: understanding which tool to pick under which circumstances separates good answers from great ones. For your MBA projects, start early, document decisions, pilot test instruments, and consult advisors with clear, data-backed recommendations.
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